SAP今天宣布，越來越多的中國領先B2C和B2B企業正在快速采納 SAP 客戶體驗產品組合，用以增強全渠道業務能力。這表明，市場對基于云端的強大的客戶關系管理（CRM ）解決方案的需求不斷攀升，企業希望將先進的CRM性能融入其業務當中，從而更好地服務他們的客戶。
year, SAP customer relationship management (CRM) business in China market to obtain rapid development, customer experience solutions by enterprises. The fact shows that strong customer relationship and effective customer interaction have become the key for enterprises to fully understand customers,
隨著企業越來越希望能獲取對客戶360度全方位的了解，并及時回應客戶需求，在過去的一年，SAP 客戶關系管理業務在中國市場獲得飛速發展，客戶體驗解決方案倍受企業青睞。事實表明，牢固的客戶關系和有效的客戶互動，已成為企業全方位了解客戶、快速響應客戶需求、加速數字化轉型的關鍵。因此，越來越多的企業開始采用SAP客戶體驗解決方案，這使得SAP在全球高達460億美元的CRM市場中處于領先地位。
quickly respond to customer demands and accelerate digital transformation. As a result, more and more companies are adopting SAP customer experience solutions, which leads SAP to lead in the global CRM market of $46 billion.
Recently, SAP acquired Gigya and CallidusCloud companies, further improved
近期，SAP收購了Gigya和CallidusCloud兩家公司，進一步完善了其前端業務設計，將傳統CRM解決方案進行擴展，成為智慧型的客戶體驗套件。SAP新增的產品，能夠使客戶獲取更高的數據透明度和掌控力，有效解決不同地域的數據隱私問題，最終幫助企業增強與客戶的互信關系。新增的產品功能還包括，賦予企業有效的工具，激勵銷售團隊，提高銷售業績。
• zhenhua test is a subsidiary of well-known heavy equipment manufacturer Shanghai zhenhua heavy industries group (hereinafter referred to as "zhenhua heavy industry") and B2B e-commerce platform. Zhenhua heavy industries chose SAP Hybris Commerce Cloud to build a comprehensive trading platform for its after-sales service. Improve the efficiency of the supply chain by establishing a unified network of parts suppliers; To minimize the cost by
“通過實現前端和后端業務的無縫互聯，并將其接入數字化核心系統，我們正在重新定義 CRM。”SAP Hybris 總裁安睿山（Alex Atzberger）表示：“SAP在CRM領域能力的不斷提升，源于我們對于打造完整端到端客戶體驗的持續關注與投入。中國是SAP的第二故鄉，我們將致力于滿足中國客戶的需求，幫助中國企業不斷提升競爭力。”
“隨著電子商務不斷深入人們的日常生活，中國客戶對于優化客戶服務和提升客戶體驗的需求持續增加。”SAP Hybris 大中華區總經理張波表示：“目前，SAP 客戶體驗解決方案正在被中國客戶廣泛采用，尤其體現在B2B的行業應用領域。通過集成本地全渠道社交及電商應用，客戶體驗性能正在不斷加強，能夠有效滿足中國客戶不斷增加的定制化需求。”
• loose yu enterprise group is a collection of engineering machinery operation, real estate investment and development, finance, heavy logistics, hotel catering in various fields such as one of the diversified, cross-regional, large-scale integrated enterprise groups with independent rights to export and import. They chose SAP Hybris Cloud for Customer (CRM Cloud) to integrate marketing, sales and after-sales services to provide advanced management
SAP客戶體驗解決方案近期新增客戶：
•振華檢測是知名重型裝備制造企業—上海振華重工集團（以下簡稱“振華重工”）的子公司和B2B電商平臺。振華重工選擇了SAP Hybris Commerce Cloud（電商云），為其售后服務打造一個綜合交易平臺。通過建立統一的零部件供應商網絡，提高零部件供應鏈效率；借助減少港口倉庫的零部件庫存，以最大程度降低成本。
• as a provider of home care and clinical medical equipment, yuyue medical is committed to creating a professional service platform covering medical devices in a comprehensive way. For the Customer with a diving medical chose SAP Hybris Cloud Cloud (CRM), to help build all the e-commerce business channels, integration of the business line, optimizing Customer relationship, to better sustain customers, promote sales growth.
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